The most expensive clicks in social — and the only ones you can target by job title, company and seniority.
LinkedIn CPCs look scary next to Meta — until you price the audience. Nowhere else can you put an offer in front of exactly the decision-makers who buy it: by title, seniority, company size and industry. For B2B and premium products, one qualified lead pays for a hundred clicks.
The waste on LinkedIn comes from consumer-style management: broad audiences, single creatives, no lead capture strategy. We run it tight — narrow firmographic segments, native lead gen forms, and reporting in pipeline terms, not clicks.
Your ideal customer profile translated into firmographic segments worth their CPM.
Native forms pre-filled from profiles vs landing pages — tested per offer and funnel stage.
Video viewers, form openers and site visitors sequenced toward the conversion.
Cost per MQL/SQL and closed revenue — CPC is an input, never the verdict.
Illustrative trajectory on a typical engagement — not a guarantee of results.
Sustainable performance is built on rules, not loopholes. On this service we follow: