The four numbers that decide whether marketing builds a business or just buys revenue — measured properly, then moved deliberately.
Judge every channel on first-purchase ROAS and you'll systematically kill your best ones: the campaigns that acquire repeat customers look expensive on day one and brilliant on day 180. Without LTV in the math, optimization quietly optimizes for the wrong customers.
We build the unit-economics layer: cohort-based LTV from your order data, honest CAC per channel including fees, and payback windows that tell you how hard you can afford to push. Then acquisition gets re-tuned against customer value — not against last month's blended ROAS.
Cohort LTV, fully-loaded CAC, ROAS and ROMI — computed from raw order data, not platform dashboards.
Which products, channels and campaigns acquire high-LTV customers — and which buy one-time discount hunters.
Bids, budgets and audiences shifted toward predicted customer value; payback windows set per channel.
LTV levers — repeat rate, AOV, purchase frequency — worked alongside acquisition.
Illustrative trajectory on a typical engagement — not a guarantee of results.
Sustainable performance is built on rules, not loopholes. On this service we follow: