The document that turns "how much should we spend?" into a model: channels, budgets, expected outcomes and the assumptions behind them.
Budget questions deserve better answers than gut feel. How much to spend next quarter, what it should return, when to push for seasonality and when to hold — all of it is modelable from auction data, historical performance and your margin structure.
We build media plans as living models, not PDFs: channel allocations with expected ranges, seasonality curves for your vertical, and scenario versions — conservative, expected, aggressive — so you decide with the trade-offs visible. Then we track plan versus actual every month.
Historical performance, auction benchmarks and seasonality curves for your niche.
Spend-to-outcome models per channel with explicit assumptions — in ranges, not false precision.
Monthly budgets by channel and GEO, timed to seasonality and launch calendar.
Monthly variance review: model updated with reality, budgets re-paced accordingly.
Illustrative trajectory on a typical engagement — not a guarantee of results.
Sustainable performance is built on rules, not loopholes. On this service we follow: