Bing, Yahoo, DuckDuckGo and the Windows ecosystem — the same purchase intent at a fraction of Google's CPC.
Microsoft Ads reaches the search audience most advertisers ignore: desktop-heavy, older, higher-income users on Bing, Windows, Edge and DuckDuckGo. Fewer bidders in the auction means clicks routinely cost 30–50% less than the same query on Google.
We don't just click "import from Google" and walk away. Imported campaigns get rebuilt for Microsoft's audience: separate bids, device modifiers, LinkedIn profile targeting where it helps, and search-term hygiene that the import tool never does.
Google campaigns imported, then stripped of what doesn't transfer: bid strategies, audiences, broken tracking.
Desktop-first bids, demographic modifiers, LinkedIn targeting layers, Microsoft-specific ad extensions.
Own conversion goals and UTM scheme — Microsoft performance never hides inside blended numbers.
Search-term audits and negative sync with Google, bid tuning to the cheaper auction reality.
Illustrative trajectory on a typical engagement — not a guarantee of results.
Sustainable performance is built on rules, not loopholes. On this service we follow: