Not clicks — customers. Channel mix, offers and economics orchestrated toward one number: profitable acquisition.
Any agency can send visitors; the invoice arrives either way. The only question that matters is what a customer costs against what they're worth — and that answer differs wildly by channel, product and GEO. Traffic without that math is just expensive analytics data.
We start from your unit economics — margin, AOV, repeat rate — derive the CAC each channel must beat, and build the mix accordingly: search for intent, social for demand, remarketing for recovery. Budget flows monthly to whichever channel currently buys customers cheapest.
Margin, AOV and repeat rate define the CAC ceiling every channel must beat.
Search, shopping, social, video and remarketing — sequenced by expected return.
Every dollar of spend tied to tracked revenue; no channel grades its own homework.
Budget moves to the cheapest marginal customer. The mix is never static.
Illustrative trajectory on a typical engagement — not a guarantee of results.
Sustainable performance is built on rules, not loopholes. On this service we follow: