Product ads with images and prices — plus the automated campaign type that now drives most of Google's e-commerce revenue.
Shopping and Performance Max don't use keywords — Google matches your product feed to queries itself. Which means the feed is the campaign: titles, attributes, images and prices decide which auctions you enter and at what quality.
We treat the feed like an account structure — rewriting titles around commercial search patterns, enriching attributes, segmenting products by margin so bids follow profitability, not just revenue. PMax gets real creative assets and honest exclusions, not default everything.
Titles rewritten for search patterns, attributes completed, disapprovals fixed in Merchant Center.
Products grouped by margin and role — heroes, mid-tail, clearance — each with its own tROAS.
Real images, video and copy per product theme; brand and irrelevant placements excluded.
Targets tightened gradually as data accrues — scale without collapsing volume.
Illustrative trajectory on a typical engagement — not a guarantee of results.
Sustainable performance is built on rules, not loopholes. On this service we follow: