Installs are a vanity metric. We buy users who reach the moment your app becomes a habit.
App campaigns optimized for installs find exactly that: people who install — then never open the app again. Meanwhile the metrics that decide whether your app lives, retention and LTV, are set by which users you buy, not how many.
We run app growth on down-funnel events: attribution through an MMP, campaigns optimized to registrations, trials and purchases, creative tested against retention cohorts — across Apple Search Ads, Google App Campaigns and paid social.
AppsFlyer/Adjust configured: attribution, SKAdNetwork, in-app events that mirror real value.
Apple Search Ads for intent, Google App Campaigns for scale, social for demand.
Campaigns tuned to registrations, trials and purchases — never bare installs.
Retention and LTV by channel and creative decide where the next dollar goes.
Illustrative trajectory on a typical engagement — not a guarantee of results.
Sustainable performance is built on rules, not loopholes. On this service we follow: